Having played in bands prior to picking up a camera, and doing so to continue his creativity after falling out of love with the music industry, it was inevitable that Russ would turn to live music photography as his first stint behind the lens. Winning the first ever NME magazine live music photographer of the year competition, and while also enjoying shooting themed events as a hobby; inevitably corporate conference and similar event opportunities opened up to him. This saw him become the official photographer at the St Patrick's Day Parade in Birmingham, which is the 3rd biggest in the world! He also travelled the UK as part of logistics teams for any given corporate event, which could be team building days, golf days, holiday excursions, award shows or of course the biyearly conferences. Moving up to North Wales to concentrate on portrait photography and Splash Point Photo Photography Studio, he's mostly taken a step back from corporate and event photography, but isn't opposed if the right offer comes along, however, Russ isn't interested in shooting wedding or family events. His favourite event style is standing back and capturing those real emotions as situations unfold, over the posed formalities.